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Hire an offshore digital marketing coordinator in the Philippines for your Australian business

An offshore digital marketing coordinator from Offshored costs A$2,400 to A$3,400 per month, all-inclusive, and runs the day-to-day of your marketing full time in your own platforms in Australian business hours.

One dedicated person who keeps your marketing moving every week: the content calendar, social, email, website updates, campaign monitoring, reporting and CRM hygiene. Strategy, budget and final approval stay with you.

The role

What an offshore digital marketing coordinator does day to day

Most Australian small and mid-sized businesses do not need a marketing strategist on staff. They need someone who turns the plan they already have, or the plan their agency set, into work that actually gets published, sent and measured every week. That is the coordinator's job.

A typical day starts with the content calendar: drafting the week's social posts and captions in your brand voice, building the graphics in Canva against your brand templates, and scheduling them in Meta Business Suite or your scheduling tool. Then the email: the monthly newsletter or a promotion built and tested in your email platform, lists segmented, automations checked. Website updates follow: a new blog post published in WordPress or Shopify, a landing page tweaked for a campaign, a Google Business Profile post added.

Campaigns are set up and monitored under your direction or your agency's: audiences loaded, creative swapped, budgets watched, and results pulled into a weekly report from Google Analytics 4, Search Console and the ad platforms. In between, the coordinator keeps the CRM clean, tags and routes new leads, replies to comments and messages, and chases the designer, videographer or agency for the assets that are due.

What stays with you: strategy, budget decisions and final approval. The coordinator brings the hours, the consistency and the tool skills; you bring the direction. Many clients find the weekly report alone changes how they think about marketing, because for the first time the numbers arrive without anyone chasing them.

Task list

Tasks you can hand to an offshore digital marketing coordinator

Start with the first column and add the second as trust builds. Your team member follows your procedures and your approval limits, documented during onboarding.

  • Content calendar planning the month and keeping every channel on schedule
  • Social posts writing and scheduling posts and captions in Australian English and your brand voice
  • Graphics social tiles, simple ads and email headers in Canva against your brand templates
  • Email campaigns building, testing and sending campaigns and automations in your email platform
  • Website updates publishing blog posts and updating pages and landing pages in your CMS
  • Campaign monitoring setting up and watching Meta and Google Ads campaigns under your direction or your agency's
  • Basic SEO on-page updates, internal links, Search Console checks and Google Business Profile posts
  • Reporting weekly and monthly reports from Google Analytics 4, Search Console and the ad platforms
  • CRM hygiene tagging, routing and following up new enquiries in your CRM
  • Coordination chasing designers, videographers, printers and agencies so deadlines are met
Systems

Tools an offshore digital marketing coordinator typically uses

Meta Business SuiteGoogle AdsGoogle Analytics 4Google Search ConsoleGoogle Business ProfileGoHighLevelMailchimpKlaviyoActiveCampaignWordPressShopifyCanvaAdobe Creative CloudSemrushAhrefsLaterHootsuite

Your platforms, your accounts. The coordinator works inside the marketing, email, website and CRM tools you already use, so your audiences, templates and history stay in your business. Access is set up with your own controls and every login is removed on the team member's last day.

Monthly cost

How much an offshore digital marketing coordinator costs per month

An offshore digital marketing coordinator from Offshored costs A$2,400 to A$3,400 per month. That is one flat, all-inclusive fee per full-time team member, invoiced monthly in advance, in the technical and specialist band on our pricing page.

ItemOffshore digital marketing coordinator
Monthly feeA$2,400 to A$3,400 per month
Where in the bandLower end for content, social and email coordination; upper end for paid media, CMS and analytics depth
What is includedEverything: recruitment and vetting, employment in the Philippines by Australian Pathways OPC, salary, Philippine income tax and statutory contributions (SSS, PhilHealth and Pag-IBIG), 13th month pay, paid leave, HMO health insurance, payroll, timekeeping, HR and performance management, office space and equipment for office based team members, and replacement at our cost if the person leaves
What is not includedMarketing software subscriptions, design tools and your advertising spend, which stay on your accounts
FeesNo recruitment, placement or setup fees. One monthly invoice from Offshored Pty Ltd, an Australian company

A social media manager (channels, community and monthly reporting only) is A$2,100 to A$2,800 per month and a digital analytics specialist is A$2,400 to A$3,400; both are on the roles page. Every band is on the pricing page and the reasoning behind the numbers is in the 2026 cost guide.

Who you get

Qualifications and experience

What Offshored looks for when shortlisting an offshore digital marketing coordinator for an Australian business:

  • Degree a bachelor's degree in marketing, communications or business
  • Channel experience agency or in-house experience across social, email, website and paid channels, for Australian or international clients
  • Portfolio a portfolio of published work and a written English sample, both reviewed before shortlisting
  • Tools comfortable in Canva, a CMS, an email platform and the Meta and Google ad managers
  • English English is the language of business and university education in the Philippines; Australian spelling and your brand voice are covered during onboarding
  • Vetting a pre-screening interview with Offshored's recruitment team in BGC, Manila and an NBI clearance (the Philippine police check) before any candidate is presented to you

You interview the shortlisted candidates yourself and make the final decision, so the person you hire meets your standard, not just ours.

Working hours

Working hours and overlap with Australian time zones

Your offshore digital marketing coordinator works a full eight-hour day, Monday to Friday, at the times you set in your Australian time zone. Manila is two hours behind Sydney for most of the year, so the overlap is complete: they are online when you are, from your first coffee to close of business.

Your officeManila is behind byYour 9am to 5pm day in Manila time
Sydney, Melbourne, Canberra, Hobart2 hours (3 hours in daylight saving, October to April)7:00am to 3:00pm (6:00am to 2:00pm in daylight saving)
Brisbane and Queensland2 hours, all year7:00am to 3:00pm
Adelaide1.5 hours (2.5 hours in daylight saving)7:30am to 3:30pm (6:30am to 2:30pm in daylight saving)
Darwin1.5 hours, all year7:30am to 3:30pm
PerthNo difference, same time as Manila9:00am to 5:00pm

Team members work Australian public holidays unless the day is also a Philippine holiday, and Offshored gives you two business days' notice of any Philippine holiday that affects your team member's schedule. Every shift is logged on our timekeeping platform. See the FAQ on the Sydney to Manila time difference.

Three questions

What Australian owners ask before hiring an offshore digital marketing coordinator

What is the difference between an offshore marketing coordinator and an agency?

An agency sells you a block of hours spread across many clients and a strategist's time. An offshore digital marketing coordinator through Offshored is one full-time person dedicated to your business, working in your tools and your hours for A$2,400 to A$3,400 a month. Many clients keep an agency for strategy and paid media and use the coordinator to make the plan happen every week.

Can an offshore coordinator write for an Australian audience?

Yes. English is the language of business and university education in the Philippines, and Offshored reviews a written sample before shortlisting. Australian spelling, your brand voice and the topics your customers care about are covered during onboarding, and you approve posts, emails and pages before they go live, at least until you are comfortable with the output.

Can an offshore digital marketing coordinator run my Meta and Google ads?

They can set up, monitor and report on campaigns under your direction or your agency's: loading audiences, swapping creative, watching budgets and pulling results into the weekly report. Strategy and budget decisions stay with you. For a dedicated paid media specialist or analyst, see the digital analytics specialist role on the roles page.

Ready to talk about hiring a digital marketing coordinator? Book a free 20-minute call.

Pick a time and William Smith, Offshored's co-founder, phones you. We scope the role, give you the monthly cost band and tell you honestly whether offshore staff will work for your business. No lock-in, no obligation.

Book a 20-minute call Call +61 437 228 350

Prefer to type? Message us on WhatsApp or send the enquiry form. We reply within one business hour, 8am to 6pm AEST, Monday to Friday.