What is the difference between an offshore marketing coordinator and an agency?
An agency sells you a block of hours spread across many clients and a strategist's time. An offshore digital marketing coordinator through Offshored is one full-time person dedicated to your business, working in your tools and your hours for A$2,400 to A$3,400 a month. Many clients keep an agency for strategy and paid media and use the coordinator to make the plan happen every week.
Can an offshore coordinator write for an Australian audience?
Yes. English is the language of business and university education in the Philippines, and Offshored reviews a written sample before shortlisting. Australian spelling, your brand voice and the topics your customers care about are covered during onboarding, and you approve posts, emails and pages before they go live, at least until you are comfortable with the output.
Can an offshore digital marketing coordinator run my Meta and Google ads?
They can set up, monitor and report on campaigns under your direction or your agency's: loading audiences, swapping creative, watching budgets and pulling results into the weekly report. Strategy and budget decisions stay with you. For a dedicated paid media specialist or analyst, see the digital analytics specialist role on the roles page.
How much does an offshore digital marketing coordinator cost?
An offshore digital marketing coordinator through Offshored costs A$2,400 to A$3,400 per month, all-inclusive. The lower end of the band is for content, social and email coordination, and the upper end is for paid media, CMS and analytics depth. The fee covers salary, 13th month pay, Philippine statutory contributions, payroll and HR, and there is no recruitment fee and no lock-in contract.
How quickly can an offshore digital marketing coordinator start?
Typically one to two weeks from your first call with Offshored. Shortlisting takes three to four days, then you interview the shortlisted coordinators and choose the person yourself. Because the Philippine employing entity, payroll and onboarding are already in place, your digital marketing coordinator can start as soon as the paperwork is signed, so have brand guidelines, platform access and a content calendar ready for day one.
What happens if my offshore digital marketing coordinator does not work out?
Offshored replaces the digital marketing coordinator at our cost, with no re-recruitment fee. During the six month probation Offshored formally asks for your feedback at the end of month one, month three and month six, so a poor fit is picked up early. There is no lock-in contract either: you pay month to month and can end the arrangement with 30 days' notice and no exit fee.
Can I hire an overseas digital marketing specialist rather than a coordinator?
Yes. Offshored recruits to the role you brief, so a paid media, SEO or email automation specialist sits in the same A$2,400 to A$3,400 band, at the upper end for depth. Offshored's cost benchmark shows a Sydney digital marketing specialist at A$85,000 to A$100,000 on Seek, A$95,200 to A$112,000 with superannuation, against A$28,800 to A$40,800 a year, a 66 percent saving at the midpoint.
Can Offshored recruit an offshore affiliate marketing manager or content creator?
Offshored recruits in the Philippines for the marketing role you describe, including affiliate program management, content creation for Instagram and other channels, and content management. You set the brief, Offshored shortlists in three to four days, and you interview and choose the person. The fee is A$2,400 to A$3,400 per month, all inclusive, set by the depth of the role, with no recruitment fee.
Can I build an offshore digital marketing team rather than hire one coordinator?
Yes. Offshored places one full time person per role, so a team is built one role at a time: a coordinator for content, social and email, a paid media specialist and a designer, for example, each at A$2,400 to A$3,400 per month. Each person reports to you, works your hours, is employed in the Philippines by Australian Pathways OPC, and can be added or ended with 30 days' notice.